Dal blog Drungenblog una interessante intervista a Wil Shipley co-fondatore di Delicius Monster che pubblica il noto software di catalogazione libri, CD, DVD: Delicius Library, bestseller software vincitore quest'anno di un Apple Awards.
Fra le cose che Wil dice:
"The lesson from the iPod should be, "keep doing good designs and exploring new markets and providing integrated solutions until you hit on something people love," not, "come out with an MP3 player with a scroll-wheel and you'll make a zillion dollars." Because, as we've seen, companies that have done the latter have really flopped."
Ed ancora sul marketing:
"Marketing is huge. I've always felt there are two, equally-important parts to success: Step one is to create buzz, and step two is to exceed everyone's expectations. If you miss either step you're hosed."
"Examples: Microsoft for years has been great at marketing but horrible at fulfilling even basic expectations (eg, "Will this computer run for a week without getting infected?"), and it's obviously catching up with them. Apple's been horrible at marketing (eg, "Hey, dummy, stop using your stupid PC and use our cool computer, you stupid idiot.") until very recently (cf, iPod), but their products have really rocked since 1997."
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